Advertising Specifications
All ads are subject to our General Advertising Conditions.
The publisher maintains a proprietary ad impression and click-through tracking system that will support your supplied GIF, JPG or Flash ad. See below for important details on Flash.
We are able to offer support for most third-party ad servers. For details, please contact us.
Dimensions and File Sizes
Our standard units are as follows:
- 250 x 250, max. 40k
- 300 x 250, max. 40k
- 240 x 400, max. 40k
Flash Ads
We accept Flash ads, subject to the following:
- Please post your Flash ad on your own web page so that we may review for content and functionality.
- Advertisers must supply Flash files in one of two ways:
(1) .SWF files with our tracking code already embedded. Please contact us for your unique tracking code. You must do this even when using your own tracking code. Your Flash file should incorporate our tracking code, and your tracking code will be entered into our ad system.
(2) .FLA files, which we will use to generate output with our tracking code.
- You must code your Flash ad to open a new window when clicked.
- Please supply us with the dimensions of your ad.
Design Considerations
Ads with white backgrounds must use a border. If the ad has a background color other than white, a border is not required.
General Advertising Conditions
In purchasing advertising, you agree to the following standard terms and conditions:
- All advertising is run at the publisher's discretion. The publisher reserves the right to reject or cancel any advertising.
- Advertisers are solely responsible for advertising and advertorial content, and assume liability for any claims arising from such content against the publisher.
- Conditions and rates are subject to change without notice. Advertisers under contract are protected from rate changes while under their current contract.
- Contracted positions, including both banners and advertorials, are noncancelable.
- The publisher cannot be held liable for costs or damages for failing to run a contracted promotion.
- The publisher may hold the advertiser and/or its agencies jointly or severally liable for any monies due the publisher for advertising which was ordered and run by the advertiser and/or its agencies.
- The publisher is not liable for limited interruptions of service beyond its immediate control.
- All banners and sponsorships are invoiced on a quarterly basis. Invoices are mailed the first week of each quarterly period of the advertiser's contract year, and are due within 30 days of the billing date. Advertorials are invoiced for 12 months in advance upon final approval of copy and creative.
- All rates quoted are net. Any commissions must be calculated in addition to net rates.